INTERVIEW: Rouven Kasper on Bayern's Kenya excursion in 2027 and tapping into African and South American markets

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Bayern Munich plans a January 2027 mid-season trip to Kenya, including a match against Ajax, as part of its international expansion. Chief Marketing and Sales Officer Rouven Kasper discussed efforts to reach fans and markets in Africa and South America.

🇰🇪 Location: International travel to Kenya — Sources: 1 — First seen: — Last seen:
Bayern Munich Kenya Ajax mid-season tour market expansion

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Bayern Munich

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Rouven Kasper

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Ajax

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Kenya

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January 2027 Kenya tour

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