INTERVIEW: Rouven Kasper on Bayern's Kenya excursion in 2027 and tapping into African and South American markets

AI Summary

Bayern Munich plans a January 2027 mid-season trip to Kenya, including a match against Ajax, as part of its international expansion. Chief Marketing and Sales Officer Rouven Kasper discussed efforts to reach fans and markets in Africa and South America.

Having recently announced plans to visit Kenya in January for a mid-season tour and game against Ajax, Bayern Munich's Chief Marketing & Sales officer Rouven Kasper believes the club are expanding the...