NEXEN TYRE Expands in Australia with Launch of High-Performance N’BLUE S

South Korean tyre manufacturer NEXEN TYRE has launched its high-performance summer tyre, the N'BLUE S, in Australia as part of its expansion into Asia-Pacific and Latin American replacement markets. The product has been proven in European markets and through OEM sales. The launch signals the company's strategy to grow its global market footprint beyond its core markets.