NEXEN TYRE Expands in Australia with Launch of High-Performance N’BLUE S

AI Summary

South Korean tyre manufacturer NEXEN TYRE has launched its high-performance summer tyre, the N'BLUE S, in Australia as part of its expansion into Asia-Pacific and Latin American replacement markets. The product has been proven in European markets and through OEM sales. The launch signals the company's strategy to grow its global market footprint beyond its core markets.

– Targeting RE markets in Latin America and Asia-Pacific with product proven in Europe and OE sales SEOUL, South Korea, March 15, 2026 /PRNewswire/ — NEXEN TYRE, a leading global tyre manufacturer, announced the launch of its high-performance summer tyre the N’BLUE S in Australia, as it accelerates its expansion in the global replacement (RE) […]