Which Europeans post the most holiday selfies? Study reveals travellers’ social media habits

AI Summary

An Opodo study examines how Europeans use social media while travelling, including holiday selfie habits and differences in posting behavior. The findings highlight the influence of online engagement on travel choices and experiences.

Research by Opodo has revealed how social media is impacting the way we travel. From choosing what to post to not being engaged at all, here are the trends identified by the study.