FIFA World Cup hits historic ratings figure with one game more popular than NBA Finals

AI Summary

The FIFA World Cup has reached historic viewership ratings in the United States, surpassing even the NBA Finals for a single game. This surge in popularity is attributed to hosting part of the tournament in the United States and increased local interest in soccer.

The beautiful game seems to have captured the imagination of the United States, as it is putting up record-high viewership numbers. With the FIFA World Cup being held partly in the United States, the hope was that the general population would start getting invested in the sport.