Beyond the pitch, Chinese businesses score with World Cup opportunities

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In Wuhan, China, local businesses capitalize on the FIFA World Cup by broadcasting matches to attract large crowds despite weather conditions. This event has created economic opportunities beyond the sport itself for Chinese entrepreneurs.

BEIJING (July 17): At 4am, Yang Fan opens his breakfast shop in central China’s Wuhan city. The first thing he does is to pull out an 85-inch television to broadcast World Cup matches. Rain cannot keep customers away. Some stand under umbrellas, while others crowd shoulder-to-shoulder around the screen. The narrow street outside the small [...] The post Beyond the pitch, Chinese businesses score with World Cup opportunities appeared first on Borneo Post Online.