Lululemon apologises for China event with actor beating Japanese drum on Great Wall
Lululemon apologized and withdrew a marketing video in China after controversy arose from featuring a Japanese drum performance at the Great Wall. The video aimed to celebrate Chinese culture but sparked backlash due to perceived cultural insensitivity.
Lululemon China Great Wall cultural controversy marketing
Linked Entities
Contributing Articles
Lululemon apologises for China event with actor beating Japanese drum on Great Wall
South China Morning Post —