Would You Pay for Hotel Loyalty? 485,000 Accor Members in Asia Pacific Already Do

AI Summary

Accor’s paid loyalty program has attracted 485,000 members in Asia Pacific, reflecting growing acceptance of subscription-based travel benefits. The company views the program as a revenue channel, while the sustainability of the model will depend on member renewals.

Paid loyalty is gaining traction in Asia Pacific, where subscriptions are already a habit. Accor is treating its 485,000-member program as a revenue channel, not a discount scheme. The real test is renewals, and those are only now arriving in volume.