World Cup team boss says ‘football is lost’ as $4.3bn issue laid bare

AI Summary

FIFA projects the 2026 World Cup, held in the United States, Canada, and Mexico, to generate over $13 billion in revenue, marking a significant financial milestone in football. Concerns are raised about the commercial focus overshadowing the sport's spirit.

FIFA are squeezing as much revenue as humanly possible from the 2026 World Cup. World football’s governing body is projecting that the hemisphere-spanning tournament in the United States, Canada and Mexico will help them break the $13b barrier in their current financial cycle.