World Cup reveal record-breaking TikTok figures as FIFA’s $4.3bn masterplan evolves

🌐 Yahoo Sports (United States) — 2026-07-20

The 2026 FIFA World Cup set new viewership records and featured a $4.3 billion plan from FIFA to evolve the tournament. TikTok usage during the World Cup also broke previous records, highlighting the growing influence of social media.

The 2026 World Cup was the most watched in history. About 1.

World Markets Sports FIFA World Cup 2026 TikTok viewership records FIFA masterplan social media

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World Cup reveal record-breaking TikTok figures as FIFA’s $4.3bn masterplan evolves

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