World Cup drives tourism: Norway benefits from Haaland and viral Viking trend

🇳🇴 Euronews (NO) —

AI Summary

Norway’s tourism sector benefited significantly from the World Cup, as the event boosted travel interest and social media engagement related to the country. The success of player Haaland and a viral Viking trend contributed to this rise in tourism.

Can sporting success boost tourism and deliver tangible economic gains? Norway suggests it can: this year's World Cup brought not only social media buzz but a clear rise in travel interest.

Markets Travel Sports Norway World Cup tourism Haaland Viking trend travel interest sports tourism

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