World Cup 2026 Hydration Breaks to Generate $250M For Fox Sports
AI Summary
The introduction of mandatory hydration breaks at the 2026 FIFA World Cup is expected to generate $250 million for Fox Sports. These breaks, implemented as a player welfare measure, have already become a significant revenue source.
The mandatory hydration breaks introduced at the 2026 FIFA World Cup, labelled a “player welfare measure”, have rapidly become one […]