Will heat waves push European holidaymakers to ‘coolcations’?

AI Summary

Increasing heatwaves in Europe are prompting tourists to consider 'coolcations', vacations to cooler climates to escape rising temperatures. This trend has been growing and is expected to expand further in 2026.

The concept of "coolcations" — vacations in a cooler clime — has been gathering pace in recent years and appears to have exploded in 2026.