Why Trip.com Group’s Edison Chen Says Proximity Is Power in Global Travel

AI Summary

Edison Chen of Trip.com Group emphasizes the importance of proximity and cultural engagement in transforming global travel experiences. He advocates for travel innovations that focus on interactive experiences tailored to local markets rather than mere booking services.

Trip.com Group's Edison Chen has spent over a decade turning culture, events, and AI into travel demand. As a Skift IDEA Awards judge, he is looking for ideas that move beyond static bookings toward experiences travelers want to participate in, and that land deeply in a market rather than simply reaching it.