Why this World Cup could do for Canada what 1994 did for soccer in the U.S.

AI Summary

Canada aims to leverage the current World Cup to boost its soccer profile on the global stage, similar to how the 1994 USA World Cup sparked growth in American soccer. The focus is on establishing Canada as a competitive nation in the sport.

For Canada, this World Cup wasn't about proving the country could be a good host. It's about proving the country can find its place on soccer's world stage.