Why OpenAI, Anthropic, Amazon & now Microsoft is sending employees to customers' offices

AI Summary

Leading AI and tech companies including Amazon, Microsoft, Meta, OpenAI, and Anthropic are embedding engineers directly inside customer offices, investing nearly $9 billion combined to facilitate hands-on AI deployment and maximize value realization. Microsoft's $2.5 billion Frontier Company is the latest and largest effort in this strategic trend.

Amazon, Microsoft, Meta, OpenAI and Anthropic are all racing to embed thousands of engineers directly inside customer offices, betting nearly $9 billion combined that AI only delivers real value with hands-on deployment. Microsoft's $2.5 billion Frontier Company is the latest and largest such move, following OpenAI's $4 billion Deployment Company, Anthropic's $1.5 billion venture and Amazon's $1 billion AWS unit, signalling a new phase in enterprise AI.