Why Mid-Major Programs Face A Growing Financial Gap In The NIL Era

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Why Mid-Major Programs Face A Growing Financial Gap In The NIL Era

AI Summary

The article examines how name, image and likeness (NIL) is widening financial disparities between mid-major college basketball programs and wealthier schools. Players’ performance, social reach, position, marketability and brand appeal can all influence their NIL value.

NIL is changing college basketball. Performance matters, but social reach, position, marketability and brand appeal can shape a player’s value.

Markets Sports college basketball NIL mid-major programs financial gap athlete marketing player valuation

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