What AI Travel Booking Means for Your 2027 Commerce Budget

AI Summary

AI agents currently account for only a small share of travel bookings, which may make delaying adoption seem prudent for travel businesses. However, commercial terms and integration arrangements are being established this year, potentially putting sellers who wait at a disadvantage in how their products are priced and distributed.

AI agents still drive a sliver of travel bookings, which makes waiting look prudent. The commercial terms those agents run on are being written this year, and the sellers who sit it out will be priced by someone else’s integration.