VIVATECH 2026: Rebuilding business models with AI

AI Summary

VIVATECH 2026, Europe's largest startup and innovation event, is highlighting the role of artificial intelligence in business development and everyday life. Amazon Web Services showcased its new AI shopping assistant and discussed AI's potential impact on jobs and leadership diversity in Silicon Valley.

What role will artificial intelligence play in business development and daily life? It’s one of the questions dominating this year’s Vivatech, Europe’s biggest event focused on startups and innovation. Our business editor Kate Moody sat down with Julia White, Vice President and Chief Marketing Officer of Amazon Web Services, to find out about the tech giant’s new AI shopping assistant, what jobs AI can and cannot do, and how to bring more women into leadership positions in Silicon Valley.