Visit California Taps Julie Coker, NYC Tourism Head, as New CEO

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Visit California Taps Julie Coker, NYC Tourism Head, as New CEO

AI Summary

Julie Coker has been appointed CEO of Visit California, moving from NYC Tourism to lead efforts to boost inbound tourism ahead of the 2028 Los Angeles Olympic Games. This leadership change targets revitalizing California's travel sector amidst a competitive market.

Julie Coker is leaving NYC Tourism after less than two years. She needs to turn around sluggish inbound tourism and needs to move fast: Los Angeles is hosting the 2028 Olympic Games.

Markets Travel Sports tourism leadership change Visit California Julie Coker NYC Tourism 2028 Olympics Los Angeles

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