UN publication reveals 4 in 10 adults in England take no action to protect themselves in response to heat alerts

AI Summary

A United Nations University study reveals that 41% of adults in England who received Heat Health Alerts did not take protective action, primarily due to disbelief in heat risks. Despite amber heat-health alerts, public behavior remained largely unchanged amidst soaring temperatures.

As temperatures continue to soar and amber heat-health alerts are issued across England, warnings are reaching the public but still failing to change behavior. A new investigation by United Nations University experts finds that among adults in England who saw a Heat Health Alert, 41% took no action to protect themselves. The most common reason was not confusion or inconvenience. It was that they did not believe heat put them at risk.