Trip.com’s 200 Million China Goal Hinges on Near-Doubling Its Inbound Business Every Year
AI Summary
Trip.com aims to expand its inbound tourism business in China by leveraging visa-free access and investing in AI, payments, and local supplier infrastructure. The company sees long-term potential in enhancing visitor retention through technological and service ecosystem development.
Visa-free access may be bringing visitors to China, but Trip.com believes the real opportunity lies in building the infrastructure — AI, payments and local suppliers — to keep them coming.