Tourism authorities plan shake-up of short-haul markets

🇹🇭 Bangkok Post (TH) —

AI Summary

The Tourism Authority of Thailand (TAT) plans to revamp its marketing strategies for fiscal 2027, aiming to reduce dependence on certain short-haul markets amid competitive pressures in Asia. The 'NEXT' strategy targets diversification to attract more Chinese tourists and boost tourism.

Amid intense competition among Asian countries to attract the Chinese market, the Tourism Authority of Thailand (TAT) is rolling out its "NEXT" marketing strategies for fiscal 2027 to reduce dependence on certain short-haul markets.

Politics Travel Tourism Authority of Thailand travel marketing short-haul markets Chinese tourists NEXT strategy

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