TikTok is letting UK users pay to remove ads

AI Summary

TikTok is set to introduce a paid subscription model for UK users, allowing them to pay to remove ads from their experience. This move is likely a response to increasingly strict data privacy regulations in the UK, demonstrating how companies adapt to legal landscapes regarding user data and advertising.

TikTok is preparing to roll out a paid, ad-free version of its app in the UK. The new subscription announced today will be available to users over 18 "over the coming months," according to TikTok's announcement and will cost £3.99 (about $5.40) per month. In exchange for that, TikTok will remove ads from the user's feed and promises to not use their data for undefined "advertising purposes." This "pay or consent" model is likely in response to the UK's General Data Protection Regulation (GDPR) and other privacy laws that forbid companies from harvesting personal data for advertising without getting explicit consent from social media users. … Read the full story at The Verge.