The robots are coming ... for the beautiful game

🇺🇸 Politico (US) —

AI Summary

Hyundai is leveraging its FIFA sponsorship to promote robotics technology alongside its automotive products. The company is aiming to expand its brand presence by connecting robotics with the globally popular sport of soccer.

Hyundai is using its FIFA sponsorship to sell the world on more than cars.

Markets AI & Tech Sports Hyundai robotics FIFA sports marketing technology automotive

Read original source →