The NFL’s $192 Million Bet on Flag Football Is Paying Off

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The NFL’s long-term investment in flag football is paying off as participation has expanded sharply, particularly among girls, since the pandemic. The sport is gaining momentum as it approaches potential growth on college campuses and an Olympic appearance.

Twenty years ago, the NFL made a bet on flag football as an avenue for the American past time that's raising more and more concerns about safety among players. The sport has seen unprecedented growth since the pandemic — especially with girls. Next up: the Olympics and a college campus near you. Amanda Mull explains (Source: Bloomberg)