Teenage Engineering’s CEO says it’ll stop making synths

AI Summary

Teenage Engineering CEO Jesper Kouthoofd reportedly said the company plans to stop making synthesizers, potentially including its well-known OP-1. The Swedish design company also makes other music and audio products and has collaborated with brands including Ikea, Nothing, and Playdate.

Teenage Engineering founder and CEO Jesper Kouthoofd told Highsnobiety that it plans to stop making synths. And yes, that includes the iconic OP-1, which put the company on the map. TE isn't just a music gear maker; it's also a sought-after design firm. It's collaborated with Ikea, Nothing, and Playdate, among others. But almost everything the company makes itself - the OP-1, the OP-XY, EP-133, TP-7, et cetera - is music or audio-focused. Which makes the supposed decision to abandon the market all the more confusing. Here's the relevant quote from Highsnobiety: Kouthoofd tells me that, as part of a reorganization last fall, he announced … Read the full story at The Verge.