TCS makes a fresh push into cricket with new digital partnership

AI Summary

TCS has entered a digital partnership with a cricket league, intending to enhance fan engagement, ticketing, and personalized content using data and artificial intelligence technologies. The partnership will leverage AI for player development and commercial opportunities.

Under the partnership, TCS will work on the league's digital ecosystem, including fan engagement, ticketing, live match experiences and personalised content. The company will also use data and artificial intelligence across areas such as player development and commercial partnerships, according to the announcement.