Sushiro's New Chapter in the American Market

🇺🇸 Bloomberg (US) —

AI Summary

Japanese conveyor-belt sushi chain Sushiro is expanding its casual dining model into the US, betting that demand for raw fish can support its growth. The company faces headwinds from competition and currency conditions, including a weak yen.

Sushiro is betting that the US appetite for raw fish is big enough to accommodate the casual, mass-market model that made the chain a giant in Japan. But headwinds abound, including a weak yen and increasing competition. Bloomberg TV's Shery Ahn has more. (Source: Bloomberg)

Markets Deals Sushiro United States expansion Japanese restaurant chain raw fish weak yen competition

Read original source →