Sportsbooks say World Cup betting has surged past expectations, with US hype driving action

AI Summary

World Cup betting has surged beyond expectations, primarily driven by U.S. audience enthusiasm. The event is held in North America, offering favorable viewing times and a strong U.S. team, contributing to the betting hype.

The world’s most popular sporting event is being played in North America, so U.S. audiences can see the games live while the sun is out or in the early evening. The U.S. also has a team that may be its most talented in history.