Smaller packs, more protein: AB InBev to adapt drinks to shifting tastes 

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Smaller packs, more protein: AB InBev to adapt drinks to shifting tastes 

AI Summary

AB InBev plans to adapt its drinks by offering smaller packs with more protein content to meet changing consumer preferences. This reflects a strategic product innovation to address shifting tastes in the beverage market.

Markets AB InBev product innovation beverages consumer preferences protein packaging

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