Seminar on promoting Wayanad coffee in global markets held
AI Summary
A seminar in Wayanad focused on developing local coffee as a value-added product for global markets. Mananthavady MLA Usha Vijayan emphasized processing, packaging, and branding rather than selling coffee only as an agricultural commodity.
Mananthavady MLA Usha Vijayan says Wayanad coffee needs to be developed into a value-added product and taken to global markets through processing, packaging, and branding, rather than viewed merely as an agricultural commodity.