Ruling means College Sports Commission will continue to review deals by multimedia rights companies

AI Summary

A federal magistrate ruled that multimedia rights companies representing university athletic departments must continue compliance with rules governing third-party name-image-likeness payments. The College Sports Commission will maintain oversight on these deals affecting college sports.

A federal magistrate ruled Thursday that multimedia rights companies that represent university athletic departments can continue to be subject to the same rules governing millions in third party name-image-likeness payments to players that are reshaping college sports. “This ruling affirms that the CSC has been correctly applying the language of the settlement as written," said College Sports Commission CEO Bryan Seeley in a statement. Many schools have arrangements with MMRs to act as the marketing arms for their athletic departments and arrange third-party NIL deals with athletes.