Royal Orchid Follows Indian Travelers Beyond the Metros, From Pilgrim Towns to Branded Homes

AI Summary

Royal Orchid Hotels is expanding beyond India’s major metros, targeting destinations that attract pilgrims and travelers while also entering branded homes. The company’s challenge is differentiating its hotel brands and avoiding overlap in the customers they pursue.

Royal Orchid is betting India’s next hotel winners will follow travelers, not the old hotel map. The test now is making sure its brands don’t end up chasing the same customer under slightly different names.