Rewiring the urge to smoke: How targeted brain stimulation may help people to quit

AI Summary

Research into targeted brain stimulation offers a potential new approach to assist smokers in quitting. The study emphasizes the struggle within the brain between reward seeking and resistance.

For many people who smoke, quitting is not just a matter of willpower. It is a tug-of-war in the brain—between the pull of reward and the ability to resist.