Prime Video’s NASCAR viewership rises 6% in second season

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Prime Video's NASCAR series viewership increased by 6% in its second season, averaging 2.29 million viewers for five races in 2026. The Amazon-owned streaming platform reported the youngest median audience age among NASCAR broadcasters.

The second year of the short NASCAR on Prime Video series is over, and the Amazon-owned streamer is reporting strong viewership. Amazon revealed that its five-race NASCAR schedule averaged 2.29 million viewers in 2026, up 6% from last year. Amazon also reported a median age of 57.7 for its viewers, the youngest among NASCAR broadcasters.…