Philippines: Farmers race to keep up with global 'ube' craze
AI Summary
The rising global popularity of ube, a purple yam from the Philippines, is driving increased demand but also putting pressure on crop supplies. This indicates challenges in agriculture and commodity availability internationally.
Ube, also called the purple yam, went from a nostalgic treat in the Philippines to an exotic item in cafes around the world. But the popularity means the crop supply is under pressure.
World Health Commodities ube purple yam Philippines agriculture crop supply commodity pressure global demand