OpenAI Expands Visual Ads in ChatGPT and Moves to Help Advertisers Measure Their Impact

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OpenAI will test a visual advertising format in ChatGPT, using images to show how products and services could fit into users' lives. The labeled ads will be kept separate from generated images, and the company says testing begins later this month.

OpenAI said Monday that it will test a new visual ad format that uses images to show how products and services could fit into people’s lives. The ads will first appear while users generate images in ChatGPT, labeled and kept separate from the image being created. Testing begins later this month ...

Markets AI & Tech OpenAI ChatGPT visual advertising AI images advertiser measurement

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