Nielsen CFO Jessica Holscott on Going Private & the Creator Economy

🇺🇸 Bloomberg (US) —

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Nielsen CFO Jessica Holscott says private ownership has accelerated the company's transformation and discusses the role of its acquisition of DoubleVerify in expanding its advertising workflow. Nielsen is also working to establish standardized measurement for creators and digital content.

Nielsen CFO Jessica Holscott discusses how private ownership has accelerated the company’s transformation, why its DoubleVerify acquisition expands Nielsen across the advertising workflow, and how Nielsen is working to create a standard measurement system for creators and digital content. Holscott and Bloomberg News Senior Editor Nina Trentmann join Businessweek Daily hosts Carol Massar and Tim Stenovec. (Source: Bloomberg)

Markets Deals Nielsen DoubleVerify acquisition private ownership advertising creator economy

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