New Episode of JaneWallStreet’s ATT: SPORT BEACH CEO Beth Sidhu

AI Summary

SPORT BEACH CEO Beth Sidhu joins JaneWallStreet executive chair Deirdre Lester for a discussion about the sports business boom. Topics include Cannes as a deal-making hub, athlete partnerships beyond name, image, and likeness, and the need for the industry to deliver lasting value.

On the latest episode of JaneWallStreet Presents: At The Table, JaneWallStreet Executive Chair Deirdre Lester sits down with SPORT BEACH CEO Beth Sidhu. In this 55-minute conversation, the two explore Cannes’ value as a deal-making hub, why athlete partnerships should go beyond name, image, and likeness, why the ongoing sports boom comes with a deadline to deliver, and more.