NBA offers $3bn to jump-start European basketball league

🇬🇧 Financial Times (GB) — 2026-05-07

The NBA has proposed a significant investment of $3 billion to kick-start a new European basketball league, responding to concerns from potential team owners about the slow return on investment. This move indicates a strategic effort to enhance basketball's presence in Europe.

Potential team owners had expressed concerns over slow path to profits

Markets Sports NBA European basketball investment sports league money

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NBA offers $3bn to jump-start European basketball league

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