NBA Europe’s format revealed as Adam Silver targets $7bn windfall

AI Summary

The NBA announced a new Europe format aiming for a $7 billion windfall. This expansion promises high returns to current team owners, highlighting lucrative business opportunities for the league overseas.

The NBA is coming to Europe – and for the 30 existing team owners, it promises to be extraordinarily lucrative. The average NBA side in the United States is worth well over $5bn, the team owners – around half of whom have been in situ for at least a decade – only see that kind of return upon selling.