‘More than just tennis’: The Australian Open gets a major fashion makeover

🇦🇺 The Sydney Morning Herald (AU) —
‘More than just tennis’: The Australian Open gets a major fashion makeover

AI Summary

Boss will become the Australian Open’s official lifestyle outfitter in 2027, bringing a new fashion look to the tournament. The partnership broadens the event’s lifestyle and fashion branding beyond tennis.

As the new official lifestyle outfitter, Boss is bringing a chic, sleek new look to the tournament in 2027.

Deals Sports Australian Open Boss fashion sports sponsorship 2027 tournament apparel

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