MLS Has A New Sales Pitch: Next Generation Of U.S. Stars Already Here

AI Summary

Major League Soccer could use momentum from the U.S. national team's successful international friendlies to attract fans to clubs. The league's sales pitch highlights a new generation of American stars and aims to convert national-team interest into club loyalty and ticket sales.

After a perfect run of international friendlies, the league has an opportunity to turn national team momentum into club loyalty and ticket sales.