Minor Hotels Puts Its New Wellness Brand Inside a St. Regis It Owns

AI Summary

Minor Hotels has placed its new wellness brand in a St. Regis property it owns, avoiding the need to secure funding from an outside building owner. The article notes that expanding the brand to externally owned hotels could require difficult negotiations over costs and customer relationships with hotel operators.

Owning the building made this easy. Minor didn’t need anyone’s money to put its wellness brand inside a Marriott-run hotel. Getting an outside owner to pay for one, and agreeing with another brand on who keeps the client, will be harder.