Meta’s Ad Sales Are Suffering Now That Europeans Can Pick Less Personalization

🌐 Wired (United States) —
Meta’s Ad Sales Are Suffering Now That Europeans Can Pick Less Personalization

AI Summary

Meta said its advertising revenue has slowed since the European Union introduced less-personalized ad options earlier this year. The change gives European users more control over personalization and is affecting the company's ad sales.

An earnings briefing on Wednesday revealed ad revenue has slowed since the European Union introduced the Less Personalized Ads models at the beginning of this year.

World Politics Markets AI & Tech Meta advertising revenue personalized ads European Union privacy earnings

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