Marriott to Enter Branded Apartment Rentals: W Hotels Comes First in 2027

AI Summary

Marriott is set to enter the branded apartment rental market with the launch of W Hotels branded apartments in Cleveland in 2027. This move complements Marriott's luxury strategy by further expanding its real estate portfolio into new residential sectors.

The hotel company's first branded apartment rentals, opening in Cleveland in 2027, will mark a new turn for a real-estate business that has become central to its luxury strategy.