Maldives tourism sector eyes India with ‘living on the ocean’ experience as West Asian crisis hits arrivals

AI Summary

Maldives' tourism sector is aiming to attract Indian tourists by promoting unique 'living on the ocean' experiences amidst decreased arrivals from West Asia due to the ongoing crisis. The island nation sees India as a crucial emerging market to bolster their tourism revenue.

The island nation, a direct competitor to Kerala in the sector, is looking towards India and other emerging markets in South Asia to offset the negative impact of the conflict