Malaysia aims for 600,000 South Korean arrivals in new travel drive

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Malaysia targets 600,000 South Korean tourists to surpass pre-pandemic visitor numbers by promoting authentic local experiences beyond beaches and cities. The tourism campaign aims for 47 million international visitors, with South Korea as a priority market to stimulate travel recovery.

As Malaysia pushes to welcome 47 million international visitors under this year’s travel campaign, the country is setting its sights on bringing South Korean arrivals back above pre-pandemic levels by promoting authentic local experiences beyond its well-known beach resorts and city attractions. “South Korea is one of our priority markets,” Kamilia Hani Abdul Halim, director of Tourism Malaysia Seoul, said in an interview. Last year, about 558,000 South Koreans visited Malaysia, making it the...